Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.

Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.  

So far we’ve talked thought leadership and promotion. How about we tackle press?

Handle Good and Bad Press with Composure

Because social media allows for instant, two-way dialog, it’s important to be ready for all kinds of comments, both good and bad. Whether high or low praise, you have to be ready to respond in a manner that best represents you and your brand. Just remember, it’s often the critical feedback that helps you and your business grow.