WebPT Blog - rehab community
Jan 7, 2013| by Erica Cohen
Today's blog post comes from WebPT Co-Founder Heidi Jannenga, PT, MPT, ATC/L.
Happy New Year! I’m sure by now you’ve made your list of resolutions―or if that's really not your thing, you’ve at least considered some professional and personal goals for 2013. What’s our goal? Here at WebPT we’re forever committed to helping you achieve greatness in practice. As such, we’re kicking off 2013 with an entire month of tips, tricks, and how-tos to help you achieve greatness in therapy practice—everything from how to hire top talent and choose the right CEUs to maximize your time at a conference and create a great blog. So whether you’re following us on social, checking out our blog, or joining us for our webinar, you’ll get to see a wealth of helpful info.
As you strive to be better in business and practice, let’s consider the PT profession as a whole. How can we truly achieve greatness together?
Recently, I read a post written by Selena Horner on Evidence in Motion about our industry’s lack of collaboration and intense focus on competition. I’ll admit, albeit reluctantly, that I agree with her thesis: physical therapists, on the whole, do not collaborate well. However, I refuse to give up hope. Selena (@SnippetPhysTher) ends her article with wondering how our industry would change if we devoted more time to collaboration. I’m here to say that we can no longer wonder. We must act because collaboration is exactly what our profession needs to earn us the respect, autonomy, and direct access we so desire. Of course, saying to act is easier than doing, so let’s examine the obstacles we must overcome.#solvept, APTA, collaboration, emr, heidi jannenga, physical therapy, physical therapy software, rehab community, WebPT
Nov 15, 2012| by Erica Cohen
Just like New Years Eve, we’ve got our own countdown here at WebPT. 5...4...3...2...1...Well, no glittery ball’s going to drop from our ceiling, but the Documentation Sucks contest ends tonight at 5 PM Pacific Time (8 PM Eastern), which means today is your very last day to upload your photo showing off your spiffy Ditch the Pen & Paper tee for your chance to win a MacBook Air. It’s also your very last chance to get on www.documentationsucks.com and vote for your favorite submission. Remember, we’ll select one winner based on sheer number of votes and another based on pure creative—or funny, quirky, cute, endearing—genius (i.e., our favorite).
What are you still doing reading this blog? Get on over to www.documentationsucks.com and upload your Ditch the Pen and Paper photo now—the MacBooks are still fair game. We’ll let you know if you’ve won next week so watch your email inboxes! You’ve got ten days after we contact you to respond, claiming your bounty. We’ll then publicly announce the two winners in our December Newsletter, on documentationsucks.com, and on our blog next month. Stay tuned!
Having technical difficulties uploading your pic? No worries! Email email@example.com with your first and last name, email address, phone number, photo, caption, and that you agree to the contest rules and regulations before 5 PM Pacific, and we’ll upload it for you.
For everyone who has already ordered a tee and uploaded their photo, thank you! We have had a wonderful response to this contest and are so thankful for our amazing rehab community.contest, countdown, ditch the pen and paper, docsucks, documentation sucks, entree, macbook air, physical therapy software, rehab community, rules and regulations, submission, WebPT
Oct 23, 2012| by Charlotte Bohnett
Today's blog post comes from WebPT Copywriters Char Bohnett and Erica Cohen.
You’ve done your research; scoured the tradeshows; evaluated your options, and frankly, the writing’s on the wall: Digitally documenting with a rehab therapy-specific EMR just makes more sense than charting on paper—for your practice, for your patients, and for your sanity. But before you go ditching the pen and paper, you need buy-in, maybe from the clinic decision maker or maybe from your staff. Here’s how to go about pitching an EMR so everyone’s on board.
Tailor the Benefits
Sure, the EMR you have in mind (WebPT, of course) has tons of great benefits, everything from intuitive initial evaluations and professional finalized notes replete with your clinic’s logo to a color-coded front office scheduler and helpful alerts and reports. But no one wants to sit through a lengthy barrage of features (read: boring). Understand your clinic’s pain points first, and then tailor your conversation to how an EMR will help you solve these specific issues.
Have a front office staff who spends most of their time contacting patients to remind them they have upcoming appointments? Bring up the automatic appointment reminder feature, which can significantly reduce no-shows and cancellations, so your staff can focus on more pertinent items.
Have a clinic director who’s concerned about how much revenue he or she is losing each month because of missed referral opportunities? Remind him or her about the referral tracking report, which provides direct line of sight into which physicians are frequently referring your clinic’s services and which ones may need a reminder about your team’s fantasticness.
In short, create an emotional connection first by showing how your proposed EMR will address a real need and you’ll have one more advocate on your side.best practices, clinic, director, documentation, emr, physical therapists, physical therapy, physical therapy software, rehab community, staff
Oct 2, 2012| by Erica Cohen
Today's blog post comes from WebPT co-founder Heidi Jannenga, PT, MPT, ATC/L.
By now many of you have seen, heard about, or participated in our latest campaign—”Documentation Sucks”. While much of the feedback we’ve received has been incredibly positive (in fact, we received more than 500 Ditch the Pen & Paper t-shirt orders in the first month alone). But with the many cheers, we’ve also heard a few jeers. It seems the word “sucks” has struck an emotional chord. While it is undoubtedly a part of American culture today, some wonder if it has a place in marketing or in professional business in general. Some wonder whether we put enough thought into our use of this type of language. The short answer, at least in our opinion, is yes. We mapped this campaign out over many months, and here, I would like to share with you why we intentionally and emphatically decided that “Documentation Sucks.”advertising, campaign, digital, ditch the pen and paper, documentation sucks, elevate the profession, emr, feedback, marketing, physical therapy, PT best practices, rehab community
Oct 1, 2012| by Charlotte Bohnett
It’s October and that means it’s time to paaartay—not just at our PPS 2012 After Party, but everywhere, all month long in celebration of all our fabulous rehab therapists. In addition to cake, ice cream, high-fives, and everything else party themed, it’s our opportunity to reach out to the community and educate them on the unique benefits of PT treatments. (Want some tips? Check out our webinar on Marketing the PT Profession.)
The APTA wants to help you reach out, too. They’ve got the NPTM logo and graphics you can place on your website, social pages, or blog as well as NPTM-themed clothing and accessories. Meanwhile, Move Forward is raising awareness around sports injury therapy while celebrating. Check out this letter from the President of the APTA to learn more about their specific initiatives.
How is your clinic celebrating? Are you doing anything in particular to raise awareness and educate online or within your community? Share in the comments below.
Sep 11, 2012| by Charlotte Bohnett
Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.
Become a Thought Leader
According to an article in Inc., “a thought-leader is someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions. He drives conversation and peppers the Internet and other outlets with his insights, ideas, and expertise. She inspires others to follow their dreams and teaches them to think big, solve problems, and face their fears.”best practices, blog, expert, Facebook, linkedin, physical therapy, rehab community, social media, thought leader, thought leadership, twitter, video, youtube
Aug 29, 2012| by Erica Cohen
Today’s blog post comes from copywriters Charlotte Bohnett and Erica Cohen.
Documentation sucks. We get it. We know it ain’t warm and fuzzy with rainbows and sunshine. It’s cumbersome and bang-your-head-against-a-wall frustrating. But as a physical therapist, it’s the name of the game.
According to the APTA, documentation is crucial because it:
- Serves as a record of patient care, including a report of the patient’s status, physical therapy management, and outcome of physical therapy intervention. It’s also a tool for the planning and provision of services and is a communication vehicle among providers.
- Tells others about our abilities, our unique body of knowledge, and the services we provide as PTs and PTAs.
- Demonstrates compliance with federal, state, payer, and local regulations.
- Provides a historical account of patient encounters clinics can use as evidence in potential legal situations.
- Demonstrates appropriate service use and reimbursement for many third-party payers.
- Is useful for policy or research purposes including outcomes analysis.
Jul 23, 2012| by Charlotte Bohnett
In a recent post, mHealth Insight explained that we’re more likely as consumers to drop the “health” in mHealth rather than the “mobile,” because mobile cannibalizes all things pocket-sized and digital. Anything plus mobile eventually just equals mobile. For example, camera phones and music phones are both now just phones. So, mHealth will soon just be mobile, too. Folks won’t look up from their giant touchscreen phones and say they’re “engaging with the Healthcare system;” they’ll instead say “oh, I’m just using my phone.”
But when will mHealth be that intrinsically mobile? Let’s look at the healthcare side first. According to Mobile Business Briefing, Vodafone, “one of the strongest operator proponents of mobile healthcare technology,” says that first healthcare must be accessible on a global scale. They’ve identified five key areas driving the digital health sector:
#solvept, adoption, cloud, digital health, doctors, engagement, evidence, health 2.0, integration, internet, interoperability, medical field, mhealth, mobile, physical therapy, rehab community, research, social media, socialization, solvept, study, technology, web
- Remote monitoring
- Mobile flexible working
- Access to medicine
- Clinical research
- Marketing and engagement