I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard. -Estée Lauder

Let’s talk about your business. If you’re a private practice owner, you know how important is to get paid by the insurance companies in order  to keep the lights on. You didn’t start this practice just to make money, though. If you’re like most private practice owners, you started your clinic to treat patients and control your own destiny.

You may not want to consider yourself a sales professional. Sales can sometimes be considered a dirty word. The good news? True sales is all about building valuable relationships. You started this business to build relationships with your patients and help them get healthy again. So are you in sales? The answer is yes, whether you’ve realized it or not.

Sales is all about making connections and sharing your passion. While the word “sales” may not be your cup of tea, generating revenue and delivering excellent services are the driving forces of any business.