WebPT Blog - increase revenue
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0 CommentsOct 22, 2012| Erica Cohen
Today's blog post comes from Copywriters Charlotte Bohnett and Erica Cohen.
What is Evolve?
This isn’t your average event. Evolve is all about therapists, and it’s free. Connect with peers, hear from industry experts, exchange best practices, and learn how to increase revenue. Isn’t it time to EVOLVE your clinic?
Here’s a look at the agenda for both cities:
12:30 PM Registration
Arrive early to snag a good seat and say hello before presentations begin.
1:00 PM The Evolution of WebPT
Heidi and Brad Jannenga, Co-Founders of WebPT, will share their tale of creating the ultimate marriage of physical therapy and technology.
2:00 PM Billing: Ten Tips for Better Accounts Receivables Management
Robin Roach, CHBME, CMRS, and WebPT Director of Billing Services will review techniques you can use to ensure error-free claims and timely reimbursements.
2:30 PM Break
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Apr 20, 2012| Lindsay Bayuk
For some of the best ideas to increase revenue in your clinic, look no further than your staff! That’s right one of the easiest ways to gather intimate data about your clinic is to ask the people who work for you.
You might be thinking “If my staff sees an issue, they will bring it to my attention.” That may be true, if it’s a big enough issue, let’s hope that they say something. Given that your staff is probably pretty busy during the day, however, it may take asking them point-blank in order to jog their memory. Putting a question front and center gives it it their attention.
Consider calling a short-and-sweet 30 minute staff meeting dedicated to brainstorming ways to increase revenue. Your people are your greatest asset in business. They may surprise you with the ideas that they’ve never had the courage to share. Or, the brainstorming process and collaboration of the team may yield results no one person may have created individually. This site outlines a step-by-step plan for how to conduct a productive and successful team brainstorm. It’s pretty basic, but sometimes everyone needs a refresher. -
Apr 18, 2012| Lindsay Bayuk
Steve Messineo, PT, DPT and Owner of All-Access Phsycal Therapy Inc. contributed this blog post today. Steve (a WebPT Member) started this discussion about nutritional supplements in a Linkedin Group and we asked him to dive deeper in a blog post for the rest of us! Steve has been practicing in an outpatient orthopedic setting since 1998. Thanks Steve for sharing your perspective. Three years ago, my business partner and I decided it would be a good idea to move our growing physical therapy practice to a bigger space and build a fitness and training center under the same roof to provide an additional source of revenue. Opening a membership based fitness facility and sports training complex has taken some time to ramp up, but it has changed the way we practice physical therapy and as a result, our patients are getting much better short term and long term outcomes. (Check out WebPT’s detailed interview about starting a medically oriented gym.)
This all happened because we have changed our approach to patient care. We now not only inquire about a new patient’s injury, but also learn about their overall health and wellness in the categories of activity level, food consumption, confidence in their own health, energy levels, stress levels, and sleep quality. This information allows us to create rehab plans that incorporate use of our fitness center, thus introducing the patient to the benefits of long term health and fitness via exercise plans.
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Apr 17, 2012| Lindsay Bayuk
Today we're glad to share Part II of our interview on starting a medically oriented gym with Jonathan Di Lauri, MPT, CMP, TPI CGFI. Jon is the Owner of JointCare Physical Therapy, a Head Therapist, and Golf Performance Expert. If you missed Part I of our interview you can get it here. Thanks again, Jon!
What about location? What type of space is needed?
We have a 60,000 square foot gym across the street (it’s Lifetime Fitness) and we still have a strong clientele list. All of our members are past patients who most likely wouldn't join a gym had it not been
for the exceptional treatment and education they received while in rehab. It’s all about building relationships with your patients. Do people trust you and what you are doing? If you build trust, they are more willing to work with you outside of insurance reimbursement. One of our therapists is also a Pilates instructor. In our gym, she’s an independent contractor. We have another therapist who owns his own education company. The therapists are tapping into their patient base for the patients who truly want to make changes to their lifestyle but have nowhere trustworthy to turn. The people who receive good therapy and trust their therapist are willing to go out of pocket for services they believe in!
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Apr 16, 2012| Lindsay Bayuk
Our contributing blogger today is WebPT Member, Jack Sparacio, MSPT, COMT, CFMT. He is also the Owner and President of Sparacio Physical Therapy P.C. in New York. We're excited to have Jack sharing his expertise. Thanks Jack!
PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW! This is universally accepted as one of the golden rules of marketing. If you want your clinic and/or company to grow, you need to develop relationships with people (especially physicians). So, the million dollar question is…how do you achieve this? Do you need to be a salesman/saleswoman? Yes, of course you do! I cringe when I read marketing articles that tell physical therapists they don’t need to be salespeople. Why is sales such a dirty word? If it makes you feel better call it networking, or relationship building. Call it whatever you want. Unless you’re the only game in town, until another practice comes along and takes your business away, you need to be able to build relationships. Relationships that will provide stability (new patients) to your practice.
There are many ways to make initial contact with a physician. You can send out an email, make a phone call or send out a letter. Now keep in mind, the three things I previously mentioned rarely work. However, there is something that will increase your odds of getting that coveted face-to-face meeting. You need to go, in person, to the physician’s office to set up a meeting at a future date. You need to introduce yourself to their secretary (write down his/her name) and ask to meet with the physician. Sometimes it is that simple, and you can set up a meeting. However, most of the time you need to offer them a benefit to meet with you. They want to know what’s in it for them. Why should they take their precious time to meet with you? That’s a fair question.
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Mar 28, 2012| Lindsay Bayuk
Today's post is brought to us by Tim Beury, Operations Manager with Medical Resource Association. Thanks for sharing this information Tim!If you are a physical or occupational therapist in the United States that has been in private practice the you have surely experienced the anxiety filled hour (or two!) of working out a good plan of action to effectively increase your referrals. You are undoubtedly familiar with the work it takes to be viewed in your community as a cut above the rest or at least above your competition around the corner. If you have not experienced this phenomenon then I urge you to stop reading and pick up the phone to call me and immediately let me in on your secret!
For all of the rest of us who do experience a certain level of this "anxiety" or "stress" from trying to pay the bills month to month, I have a recomendation for you. We know that therapists are constantly reaching and striving for the ultimate in patient care and perfection at their clinics without spending hundreds of thousands of dollars. May I suggest introducing Durable Medical Supplies into your practice?
