WebPT Blog - Facebook
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0 CommentsSep 28, 2012| Charlotte Bohnett
Today's blog post comes from Jack Sparacio, MSPT, COMT, CFMT, and owner of PT Marketing Consultants and Sparacio Physical Therapy.Like many of you, I am a private practice owner and the dedicated marketing director of my company. Over the last few years, with the continuous evolution of social media and web development, companies are changing their approach to marketing. Modern digital strategies are replacing more traditional, “old school” marketing. Unless you have been living on Mars—although I bet the NASA rover Curiosity has an email address or website URL on it—it seems like every business is putting all their effort (and money) into online initiatives. Where to spend your marketing dollars and time can get confusing and overwhelming. I want to share with you a few interactions I recently had in hopes of giving you some clarity as to the best way to invest your resources.
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Sep 14, 2012| Charlotte Bohnett
Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.
This week we’ve talked thought leadership, promotion, and feedback. In this fourth and final installment, let’s talk getting into the trenches with your fellow users.
Be One of the Users
Be a person first and a business owner second. While the face that you present through your company’s Facebook, Twitter, LinkedIn, YouTube, and/or Pinterest accounts should always remain unfailingly professional, it’s important to find and use your own voice. Your consumers will relate to and therefore trust you much more as a human instead of a company. So how do you successfully achieve this? Be relatable, be honest, be humble, and most importantly speak in a way and about topics that your consumers are interested in hearing. What that ultimately means is be one of the users, one of the people, a member of the community. -
Sep 12, 2012| Charlotte Bohnett
Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.Yesterday we talked about becoming a thought leader. Now let’s talk promotion.
Promote More Than Your Services
Sure, you’re the best in the business. You’re unique in your services, and every one of your potential customers needs to know what you offer. But there’s more to it than that. “People buy based on emotion and justify with facts,” according to Bryan Eisenberg on ClickZ. So what does this mean? Your consumers are not making their buying decisions rationally. They are not selecting you over your competitor based on logical, rational thought; they are going with their gut, how they feel about you. -
Sep 11, 2012| Charlotte Bohnett
Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.
Become a Thought Leader
According to an article in Inc., “a thought-leader is someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions. He drives conversation and peppers the Internet and other outlets with his insights, ideas, and expertise. She inspires others to follow their dreams and teaches them to think big, solve problems, and face their fears.” -
Jul 11, 2012| Charlotte Bohnett
Last week we talked about why social media is a valuable health resource for patients. But what about the health care provider? The all-consuming prevalence of social media has permeated every corner of business, including healthcare, which has helped spawn the digital health movement. The social media healthcare connection is inevitable, so it’s time to get on board.
In an article on amednews.com, Pamela Lewis Dolan lists four ways medical professionals can use social media to improve their practice:1.) Discover needed services.
“Through social media, physicians can gain insight into what patients are willing to do to improve their health and what obstacles stand in their way,” Dolan reports. For example, Strive Physical Therapy and Sports Rehabilitation in New Jersey uses Facebook to learn what services and events (like screenings) interest people. Another instance: Jessica Logan, social media and online content specialist for the University of California, San Diego Health Sciences marketing and communications department, uses Twitter to watch developing health trends and needs within the community.
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Jul 5, 2012| Charlotte Bohnett
We all want to lead a healthy lifestyle but can too much technology be problematic? This past Tuesday, Erica and I covered 12 personal health monitoring devices for the health 2.0 lifestyle. In today’s post, let’s talk about real user experience: the good, the bad, and the gimmicky.
In an article posted on AllThingsD.com, Andy Smith, CEO of IAC-owned DailyBurn, told reporter Lauren Goode that today’s fitness tracking devices border on gimmicks: “I feel like these are not quite a gimmick, but are close to it...You get people to spend $100 to $150 bucks on something that’s just a glorified accelerometer—which, by the way, you have in your phone, too.”
Smith’s company, the Daily Burn (once upon a time known as Gyminee), is a fitness-data-tracking company that pivoted to focus primarily on fitness content because data tracking just wasn’t all that effective. -
Jul 2, 2012| Charlotte Bohnett
Think about how many find their, say, dentist, dermatologist, or even physiotherapist—probably word of mouth via a friend or family. Of course, nowadays word of mouth is less from the mouth and more from a tweet or Facebook status update.
In a post on Merge, Adam Landrum discusses a PwC study entitled “Social Media ‘Likes’ Healthcare,” which shows that social media influences patients’ decisions about selecting health providers. Patients are increasingly using information from social media to assist them in making healthcare choices; for instance, 41% of those surveyed said social media sites would influence their choice of a specific physician, hospital, or medical facility.
Source: http://www.mergeweb.com/digital-marketing/social-media-driving-consumer-health-decisionsWe know patients rely on social media to make decisions about what they buy, who they see, and what medicines and supplements they take. But what about health advice? Can users actually glean meaningful health information from social media beyond basic consumer recommendations? Let’s discuss how social media is a valuable health resource for patients.
