Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.

Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.

Yesterday we talked about becoming a thought leader. Now let’s talk promotion.

Promote More Than Your Services
Sure, you’re the best in the business. You’re unique in your services, and every one of your potential customers needs to know what you offer. But there’s more to it than that. “People buy based on emotion and justify with facts,” according to Bryan Eisenberg on ClickZ. So what does this mean? Your consumers are not making their buying decisions rationally. They are not selecting you over your competitor based on logical, rational thought; they are going with their gut, how they feel about you.