WebPT Blog - dailyburn
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5 CommentsJul 5, 2012| by Charlotte Bohnett
We all want to lead a healthy lifestyle but can too much technology be problematic? This past Tuesday, Erica and I covered 12 personal health monitoring devices for the health 2.0 lifestyle. In today’s post, let’s talk about real user experience: the good, the bad, and the gimmicky.
In an article posted on AllThingsD.com, Andy Smith, CEO of IAC-owned DailyBurn, told reporter Lauren Goode that today’s fitness tracking devices border on gimmicks: “I feel like these are not quite a gimmick, but are close to it...You get people to spend $100 to $150 bucks on something that’s just a glorified accelerometer—which, by the way, you have in your phone, too.”
Smith’s company, the Daily Burn (once upon a time known as Gyminee), is a fitness-data-tracking company that pivoted to focus primarily on fitness content because data tracking just wasn’t all that effective.




