WebPT Blog - dailyburn
Jul 5, 2012| by Charlotte Bohnett
We all want to lead a healthy lifestyle but can too much technology be problematic? This past Tuesday, Erica and I covered 12 personal health monitoring devices for the health 2.0 lifestyle. In today’s post, let’s talk about real user experience: the good, the bad, and the gimmicky.
In an article posted on AllThingsD.com, Andy Smith, CEO of IAC-owned DailyBurn, told reporter Lauren Goode that today’s fitness tracking devices border on gimmicks: “I feel like these are not quite a gimmick, but are close to it...You get people to spend $100 to $150 bucks on something that’s just a glorified accelerometer—which, by the way, you have in your phone, too.”
Smith’s company, the Daily Burn (once upon a time known as Gyminee), is a fitness-data-tracking company that pivoted to focus primarily on fitness content because data tracking just wasn’t all that effective.addiction, dailyburn, digital health, Facebook, fitbit, fitness, gimmick, health 2.0, mhealth, mobile health, obsession, personal health monitoring devices, smartphone, social media, technology, twitter, wellness