WebPT Blog - business
-
0 CommentsApr 24, 2013| Charlotte Bohnett
You’ve taken steps to go green within your clinic. Now it’s time to let your community know all the good you’ve done—not just to gain additional customers, but also to encourage other businesses in your community to follow suit. Here are five steps to marketing your green efforts.1.) Know your audience. According to an Entrepreneur article, Matt Villano explains that “marketing your business as green is a great idea—provided your customers are into that sort of thing.” Scope out your community. Do your customers seem interested in the green topic? Are local businesses in other industries touting their greenness? Assess your current and potential audience to make sure they’ll be receptive to your marketing. In short, never simply assume people will want to visit your business just because you’re greener than your competitors.
2.) Define your green. The term “green” means different things to different people. Perhaps you’ve taken several steps to conserve electricity and water in your practice or you’ve started a carpooling program. In either case, it’s important to define your green both to your practice and your audience. Most importantly, make sure what you’re doing truly is green or beneficial to your community and environment, because misrepresenting your “greenness”—also known as “greenwashing”-—can prove monumentally detrimental to your business.
-
Jan 28, 2013| Charlotte Bohnett
Today's blog post comes from Jack Sparacio, MSPT, COMT, CFMT, and owner of PT Marketing Consultants and Sparacio Physical Therapy. Follow him on Twitter at @SparacioPT.
>
You could wait for the phone to just magically start ringing—or you could start thinking like an entrepreneur! In his bestselling, must-read book The E-myth Revisited, author Michael Gerber draws the distinction between "working in your business" and "working on your business.” While this might sound like a simple concept, as physical therapists we seem to forget that in addition to providing great patient care, we’re running a business. Just as you devote time to developing your clinical skills, you have to invest time into developing your company—and yourself as a business owner. You can be the best physical therapist in the world, but if no one knows who you are or what you're doing, your business won’t make it. And it just takes a few focused hours a week to grow your business successfully. Here are three quick tips: -
Oct 19, 2011| Lindsay Bayuk
Today's post is brought to us by Matt Wolach, the Director of Sales for WebPT. Thanks for contributing Matt!
Most are aware of Southwest Airlines’ legendary ability to stay solvent in a fierce industry. Especially remarkable is the company’s ability to stay in business when so many airlines were filing bankruptcies. But few know the secret.
Sure the company’s commitment to customer service and funny flight attendants and pilots are renowned. It doesn’t hurt that Southwest doesn’t turn away customers by charging for extras like checked bags or window seats. All of this helps.
But the reason Southwest continues to thrive, even when charging the consumer less, is that they clearly understand their core business. They are in the business of flying. ‘Well of course,’ you say. Ok, so let’s put it another way.
Southwest knows they only make money when their planes are in the air.
Southwest does not make money when the planes are on the ground. Thus, they do everything they can to shorten the time on the ground as much as possible. This is what’s called a “turn time.’
